PR measurement jargon buster: ‘Can Do’ measurement series, Part 5
A quick cheat sheet on a few of the key measurements we use in PR and what they mean in real terms.
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Measuring the impact of media relations: ‘Can Do’ Measurement series, Part 4:
In order to measure the true impact of a piece of coverage, it's important to ask what happens after the initial hit is secured. In the next in our series on measurement, we look at how to do that.
3 steps to content measurement: 'Can do' measurement part 3
Content marketing has become crucial for most companies. But are you matching up the tactics you're using to share the content with the metrics to judge how it is performing?
‘Can Do’ Measurement, Part 2: Measuring the impact of social media
Social media plays an important role in sales and marketing strategies. In Part 2 of our measurement series, Danny looks at how you should be measuring your activity on these platforms.
Measurement 101 - featuring an interview with measurement specialist Steph Bridgement
Measurement – it’s as important as the work itself. But measurement falls to the bottom of the priority list far too often. This is for a number of reasons...
The value of awareness, credibility and reputation
Xanthe shares her top tips for building a well-constructed PR campaign with Comms Business, a publication covering the ICT Channel
How work experience is helping me choose between PR and journalism
Olivia Ridgway, a final year student at University of Salford, shares how work experience has helped her better understand the close links between PR and journalism - and which career route to take
2023. Like 2022, but better?
With 2023 just around the corner, Nikki shares her hopes, fears and crystal ball guesses on what might be in store for PR, digital, content and the world in general over the next 12 months
New to event organising? Here’s how to succeed
If you’re a marketer planning your first event, it can be all too easy to get distracted by the logistics and overwhelmed by smaller details. Lizzie shares some pointers to help keep things on track.
'Can Do' measurement, part 1: The truth about measuring PR
Measuring the value of PR, and its real impact, is something the industry has grappled with since its inception.