What's a website for? Striking a balance between readability and SEO
What's the purpose of a website? Is it to generate traffic? Or to impress those who see it? Both? It can be hard to strike this balance, but it's important to try.
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DOES TRADITIONAL PR PROVIDE DIRECT SEO VALUE?
When digital solutions are so often presented as marketing’s latest silver bullet, it can be easy for businesses to forget how valuable traditional PR can be.
Thoughts from SAScon: where SEO meets PR
I’ve just spent two days at SAScon (search, analytics and social media conference) in Manchester and found that the most interesting conversation...
Why SMEs should think about PR from the offset
For a small business, PR can sound quite intimidating - but a good approach can underpin and support all other marketing activities
Is Artificial Intelligence Coming for our Jobs?
We asked marketers about their hopes and fears for ChatGPT, and how they think it'll impact their work in the long and short term.
2023. Like 2022, but better?
With 2023 just around the corner, Nikki shares her hopes, fears and crystal ball guesses on what might be in store for PR, digital, content and the world in general over the next 12 months
Measuring the impact of media relations: ‘Can Do’ Measurement series, Part 4:
In order to measure the true impact of a piece of coverage, it's important to ask what happens after the initial hit is secured. In the next in our series on measurement, we look at how to do that.
3 steps to content measurement: 'Can do' measurement part 3
Content marketing has become crucial for most companies. But are you matching up the tactics you're using to share the content with the metrics to judge how it is performing?
The online communities we all need right now
It's taken some time to transfer to working from home, but at Fourth Day our close-knit team has helped us to adjust.
Going viral: logic or luck?
The modern dream of any marketing or PR professional is to design a campaign that gets everybody talking. We all want to produce content that will capture the public’s...